Missouri
Botanical Garden
Branding
A comprehensive rebrand for Missouri Botanical Garden that reimagines the garden as a vibrant, immersive destination. The refreshed identity blends botanical heritage with contemporary design, creating a cohesive system across environmental graphics, print, digital, and merchandise.
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
Problems Identified
Overly academic, institutional tone
Lacked warmth and invitation
Predictable dark green palette
Didn’t resonate with younger audiences
Tradition-focused, not experience-driven
Solutions
The new logo was inspired by the organic shape of one of the gardens, simplifying its form into a distinctive mark that feels rooted in place while introducing a more contemporary and organic identity for the Missouri Botanical Garden.
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
Missouri Botanical Garden
Branding
A comprehensive rebrand for Missouri Botanical Garden that reimagines the garden as a vibrant, immersive destination. The refreshed identity blends botanical heritage with contemporary design, creating a cohesive system across environmental graphics, print, digital, and merchandise.
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
Problems Identified
Overly academic, institutional tone
Lacked warmth and invitation
Predictable dark green palette
Didn’t resonate with younger audiences
Tradition-focused, not experience-driven
Solutions
The new logo was inspired by the organic shape of one of the gardens, simplifying its form into a distinctive mark that feels rooted in place while introducing a more contemporary and organic identity for the Missouri Botanical Garden.
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
Missouri
Botanical Garden
Branding
A comprehensive rebrand for Missouri Botanical Garden that reimagines the garden as a vibrant, immersive destination. The refreshed identity blends botanical heritage with contemporary design, creating a cohesive system across environmental graphics, print, digital, and merchandise.
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
Problems Identified
Overly academic, institutional tone
Lacked warmth and invitation
Predictable dark green palette
Didn’t resonate with younger audiences
Tradition-focused, not experience-driven
Solutions
The new logo was inspired by the organic shape of one of the gardens, simplifying its form into a distinctive mark that feels rooted in place while introducing a more contemporary and organic identity for the Missouri Botanical Garden.
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK
MORE WORK